EasyPaisa has taken the next step in immersing its customers in its services by launching its first anamorphic display. This display gives a...
EasyPaisa has taken the next step in immersing its customers in its services by launching its first anamorphic display. This display gives a sci-fi-like feel that draws your immediate attention to the Islamabad Expressway because of its integrated 3D features.
The display uses 3D animation, depth and illusion to create a deep feeling that distorts the viewer's view of reality, when the content escapes the boundaries of the display and technically 'emerges' in space, creating the illusion of depth within space. . In order to integrate the digital world with digital, Oztech has helped Easypaisa to implement its innovative approach to communicating with its customers.
Considering how advanced this technology has been, use is rare and widespread in third world countries. The launch of the show was announced by EasyPaisa via Twitter and was trending with the hashtag #AllEyesOneasypaisa:
The impact of the launch was so great that the show’s news quickly became popular online as bloggers and promoters rushed to record and share it with their fans online. In addition, a fan of graphic design, Umar Khan, from Ukhano vlogs had traveled all the way from Lahore to Islamabad to watch the exhibition launch. Umar even shared his experience with his fans who were also amazed to see the unique technology show.
Easypaisa has been in the process of transforming Pakistan's financial system and is now a leading runner-up in the transformation of branding sites. Through the anamorphic exhibition, Easypaisa has introduced a new marketing strategy that will replace standard banners and posters.
It should be noted that these high-quality displays not only attract attention but also create product retention. Brands should now write notes on how to break down the content clutter around us as Easypaisa has done an excellent job of keeping an eye on it.
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